Vietnam Online Food Delivery Market Size, Trends & Forecast Insights 2025–2034
The Vietnam online food delivery market has witnessed remarkable growth in recent years, driven by evolving consumer lifestyles, increasing smartphone penetration, and growing demand for convenience.
Urban populations in cities such as Ho Chi Minh City and Hanoi have rapidly adopted food delivery platforms, significantly boosting the sector. With improved internet infrastructure and a tech-savvy youth demographic, the country has become a hotspot for digital food ordering. The expansion of cloud kitchens, partnerships between restaurants and delivery apps, and digital payment integration are enhancing user experiences, thereby pushing the market forward at an unprecedented pace.
Tapping into Vietnam’s fast-paced digital transformation, Expert Market Research identifies the online food delivery market as one of the nation’s most rapidly expanding sectors. With consumer habits shifting toward convenience, mobile-first ordering, and real-time tracking, platforms are racing to innovate and personalize. The market, set to grow at a striking CAGR of 24.00% during 2025–2034, reflects Vietnam’s readiness to embrace tech-powered dining. Insights reveal that urban millennials, cloud kitchens, and AI-driven logistics are leading the charge, creating an exciting, competitive ecosystem that blends taste, technology, and on-demand lifestyles seamlessly.
Expert Market Research Reveals Insights in Vietnam Food Delivery Market
Vietnam Online Food Delivery Market Size
The Vietnam online food delivery market has experienced a surge in consumer demand, establishing itself as one of the most dynamic sectors in the country’s digital economy. In 2024, the market is estimated to have reached a notable size due to increased internet penetration, higher smartphone usage, and a shift in consumer preference toward convenience. This momentum is projected to carry forward, with the market expected to grow at an impressive CAGR of about 24.00% from 2025 to 2034. Major cities like Ho Chi Minh City and Hanoi contribute significantly to the market size, fueled by a dense urban population, rapid adoption of mobile apps, and tech-savvy consumers. Online ordering, especially through mobile apps, dominates the market due to ease of use and improved user interfaces. Investment from domestic and foreign players, along with government support for digital transformation, is further expanding the market’s potential. The growing preference for on-demand services, quick commerce, and contactless payments has pushed the food delivery sector from a niche service to a mainstream consumer habit. The market size is expected to continue expanding as service providers innovate and cater to the growing appetite for convenient, fast, and diverse food choices.
Market Trends in the Vietnam Online Food Delivery Industry
The Vietnam online food delivery market is evolving rapidly with several transformative trends driving its development. A significant trend is the dominance of mobile applications over traditional website ordering methods. With increasing smartphone penetration and app-friendly user behavior, most consumers now prefer ordering via apps for faster and more seamless experiences. Another key trend is the rise of cloud kitchens, which operate without dine-in facilities, reducing overhead and focusing solely on delivery. These kitchens offer a variety of cuisines at competitive prices and are gaining popularity in urban areas.
Personalization has also become a major focus, with AI and machine learning being deployed to provide tailored recommendations, loyalty rewards, and dynamic pricing. Consumers are becoming more health-conscious, prompting platforms to include organic, vegan, and calorie-specific meal options. Another noteworthy trend is the integration of cashless payment systems, including e-wallets and QR codes, which align with Vietnam’s broader digital payment push. Additionally, sustainability is emerging as a trend, with platforms adopting eco-friendly packaging and promoting local and home-based food sellers. These trends are reshaping consumer expectations and driving innovation, allowing the market to stay competitive while catering to evolving customer preferences and urban lifestyle changes.
Vietnam Online Food Delivery Market Opportunities and Challenges
The Vietnam online food delivery market presents several opportunities, such as the expansion into tier-2 and tier-3 cities, the integration of advanced technology like AI and machine learning for real-time delivery optimization, and strategic partnerships with restaurants and cloud kitchens. However, challenges persist in the form of logistical inefficiencies in remote areas, intense market competition, and price wars that reduce profitability. Regulatory hurdles and the need for consistent food quality also pose constraints. Balancing speed, food safety, and customer satisfaction remains crucial for sustainable success.
Segmentation of the Vietnam Online Food Delivery Market
Breakup by Order Mode
- Online
- Offline
Breakup by Online Order Method
- Mobile Application
- Website
Breakup by Cuisine
- Vietnamese Cuisine
- Western Cuisine
- Italian Cuisine
- South Asian Cuisine
- Others
Breakup by Region
- Southern
- Northern
- Central
Vietnam Online Food Delivery Market Growth
The growth of the Vietnam online food delivery market is being driven by a combination of favorable demographics, digital readiness, and evolving consumer lifestyles. With a population of over 98 million and a young, tech-savvy demographic, Vietnam provides a fertile ground for food delivery platforms to flourish. Growth is particularly concentrated in urban areas where fast-paced lifestyles, increasing disposable income, and the need for convenience make food delivery services highly attractive.
The shift to online-first consumption behavior, accelerated by the COVID-19 pandemic, has played a critical role in boosting adoption. The market is further propelled by advancements in last-mile delivery logistics and route optimization technologies, ensuring timely deliveries even during peak hours. Innovative marketing strategies, such as promotional discounts, combo offers, and subscription models, are keeping customers engaged and boosting average order volumes. Furthermore, partnerships between restaurants and third-party delivery platforms have expanded food choices and improved order accuracy. The rise in demand for restaurant-quality meals at home has also encouraged traditional eateries to join online platforms. With consistent investments and favorable government policies encouraging digital entrepreneurship, the growth outlook for this market remains exceptionally positive through the forecast period.
Vietnam Online Food Delivery Market Forecast for 2025–2034
The Vietnam online food delivery market is poised for exponential growth between 2025 and 2034, with a projected CAGR of 24.00%, indicating strong investor and consumer confidence in the sector. The market forecast anticipates that continued urbanization and a growing middle class will expand the customer base beyond major metropolitan hubs into tier-2 and tier-3 cities. Mobile app-based ordering is expected to remain the dominant mode, with platforms continually enhancing features such as real-time tracking, order customization, and voice-enabled search.
Technological innovations will be central to the market’s future, with AI and big data shaping predictive ordering patterns and personalized marketing. Cloud kitchens and virtual restaurants will scale up, providing diverse cuisine options without the burden of high real estate costs. Food delivery platforms will also likely integrate with other verticals such as groceries, pharmaceuticals, and home essentials, creating super-app ecosystems. As competition intensifies, players will differentiate through sustainability, customer service, and exclusive restaurant partnerships. Additionally, government efforts to promote digital payments and e-commerce will create an enabling environment. Overall, the forecast period will witness Vietnam transitioning into a mature, highly competitive, and tech-integrated food delivery ecosystem.
Vietnam Online Food Delivery Market Competitor Analysis
The Vietnam online food delivery landscape is dominated by a mix of local giants and emerging startups. These companies are focusing on user retention, quick delivery, and app innovation to stay competitive. Strategic partnerships, loyalty rewards, and data-driven operations are becoming standard practices among top players.
Key Players:
Vietnam MM Co., Ltd – A major player leveraging extensive logistics and digital infrastructure for large-scale food delivery operations.
Foody Corporation – Offers an integrated platform for food ordering, restaurant booking, and reviews, supported by a strong user base.
Others – Several regional and niche platforms provide localized cuisine and personalized services, adding to competitive intensity.
