Press Releases Keep Brands Visible and Credible

For growing Indonesian lifestyle brand Saromben, digital growth hasnt just come from social media or influencers. A big part of their visibility has come from something many brands overlook: press releases.

While flashy ads and viral content grab short-term attention, press releases build long-term trust. In 2025, theyre still one of the most effective tools for shaping a brands voice and getting found by the right audience.

What Is a Press Release?

A press release is a formal written announcement from a company or organization. Its usually shared with the media and public to announce something newsworthy.

Press releases can be about:

• Product or service launches

• Company events or campaigns

• Business partnerships or collaborations

• Awards, recognitions, or milestones

• Social initiatives or CSR programs

• Market expansions or new hires

A press release isnt advertisingits about communicating real news.

Why Press Releases Still Matter in 2025

Despite the growth of TikTok, Instagram, and paid content, press releases offer something these platforms often lack: structure, authority, and searchability.

Heres why brands like Saromben still use them:

1. Theyre trusted

Journalists, editors, and readers see press releases as credible sources of informationnot sales messages.

2. Theyre structured for clarity

Unlike social content, press releases are built to present news clearly and concisely.

3. They last longer

Press releases stay online and searchable for months or even years, while social media content fades quickly.

4. They improve SEO

Well-written releases contain keywords, links, and brand mentions that help your website rank better in search engines.

5. They lead to media coverage

Journalists often use press releases as sources for stories. If its well-written and timely, your release could lead to free press exposure.

A Real-World Example: How Saromben Uses Press Releases

Saromben isnt a big corporationbut they treat their communications seriously. When they partnered with local womens cooperatives to produce eco-dyed fabrics, they didnt just post on Instagram. They wrote a press release.

By sharing that release through their blog and sending it to select media, including Portal Narasi, the story reached a wider, values-driven audience.

Portal Narasi helped amplify the message. Known for highlighting social innovation, creativity, and local impact, the platform gave Sarombens story the reach it deservedwithout paid promotions.

When Should You Send a Press Release?

You dont need a major international launch to justify a press release. Small and medium brands can use them for many milestones:

• Launching a new product line

• Opening a new store or studio

• Rebranding or updating your visual identity

• Collaborating with artists, NGOs, or communities

• Hosting a public event, webinar, or expo

• Announcing new team members or leadership changes

• Releasing a report, whitepaper, or case study

If it shows progress, impact, or relevanceits probably press-release worthy.

How to Write a Simple and Effective Press Release

Heres a clean structure that works for almost any type of announcement:

1. Headline

Keep it clear and include your main topic and/or brand.

Example:
Saromben Launches Sustainable Home Collection with Local Makers

2. Lead Paragraph

Summarize the news in 34 lines. Whos doing what, when, where, and why?

3. Body Paragraphs

Add details about the background, process, or people involved. Include why this matters to your audience.

4. Quote Section

Add a direct quote from someone inside the company or a partner. This adds a human voice and emotional value.

This collaboration is about more than designits about creating opportunities and preserving cultural identity, said Yuni Safitri, Product Lead at Saromben.

5. Boilerplate

A short About Us paragraph that tells readers who your brand is and what you stand for.

Example:
Saromben is a sustainable lifestyle brand based in Indonesia. Founded in 2020, the company works with local artisans to create ethical, handcrafted goods that blend culture, creativity, and community impact.

6. Contact Information

Always include a media contact: name, email, phone, or a press email.

Where to Publish Your Press Release

You can (and should) publish the press release on your own website or blog. But to reach new audiences, you need external distribution.

This is where trusted media platforms like Portal Narasi become valuable. With an engaged readership and a focus on meaningful content, Portal Narasi is ideal for brands with stories that go beyond the product.

When Saromben published their story there, they didnt just get viewsthey received interview requests, podcast features, and a partnership proposal. Thats the power of storytelling on the right platform.

SEO and Press Releases: A Hidden Advantage

Search engines index press releases quicklyespecially when published on high-authority websites.

Heres how to optimize your release for SEO:

• Use relevant keywords (e.g. ethical fashion Indonesia, handmade home goods)

• Mention your brand in the headline and first paragraph

• Link back to your website or product page

• Keep your structure clean with subheadings

• Include metadata when possible (if on your own blog)

Even if the media doesnt pick it up, your press release can still bring organic traffic long after its published.

Mistakes to Avoid

To make your press release effective, avoid these common errors:

• Writing like an ad instead of like news

• Using vague or overly technical language

• Forgetting the why it matters angle

• Skipping quotes or human context

• Leaving out contact details

• Publishing without proofreading

Keep it human, direct, and meaningful.

Final Thoughts

In the rush to stay current, brands often overlook tools that have stood the test of time. The press release is one of them.

For brands like Saromben, press releases help bridge the gap between mission and visibility. They allow you to speak directly to media, partners, and conscious consumerswithout shouting.

And with trusted platforms like Portal Narasi, your message can travel further, resonate deeper, and open doors you didnt expect.

So the next time your brand has a real story to share
press release it.